Unlock your in-force potential

Move forward with data-driven guidance and enhanced customer experience while finding new ways to support sustainable portfolio growth.

Optimise performance and maximise portfolio value

Swiss Re combines the power of data, customer behaviour insights and a holistic view of the customer journey to discover potential and develop innovative solutions. Our expertise enables us to optimise your in-force books, improve operational efficiency, drive sales, increase conversion and retain more existing business.

Why Swiss Re

  • Proven success

    Access evolving analytics and the advances we've made with data and technology for in-force programmes​

  • Collaborative relationship

    Work in close partnership with us and get tailored solutions from experts who truly understand your business. ​

  • Proactive philosophy

    Get ahead by partnering with a forward-thinking business that creates opportunities before customers lapse.​

Capabilities and Solutions

Leverage our range of products, services and solutions to manage your in-force portfolio and unlock hidden value.

Our inforce solutions

1. Customer experience & engagement

Driven by data analytics, process re-engineering and behavioural economics, we can increase customer engagement throughout the policy lifecycle.

Value for your business:

  • Optimised sales volume and increased conversion rate (up to 20%). 
  • Improved persistency (up to 15% reduction in lapses).
  • Enhanced customer engagement with improved NPS, CSAT and loyalty.

Read more about our AI-powered Customer Experience as a Service (CXaaS) revolution.

2. Customer eXperience as a Service (CXaaS)

Boost call centre performance with our CXaaS conversation intelligence platform. This global solution enhances productivity, sales conversions, retention and compliance.

Value for your business:

  • Personalised, data-driven communications.
  • Optimised operational efficiency with regulatory alignment.
  • Increased retention and engagement.

3. Behavioural economics

By applying concepts from behavioural economics to the way you communicate with customers, we can make inexpensive changes that have considerable impact.

What are the benefits?

  • Insight into what unconscious biases motivate customers’ financial decision-making.
  • Ideas that will drive favourable changes in buying behaviour.
  • Solutions that address customer pain points.

4. Perm funding solutions

With the prolonged low-interest rate environment, most of the Universal Life in-force policies are underfunded, having deviated from their original coverage goal. Carriers can benefit from increased funding of perm policies to create a win-win-win scenario for the policyholder and carrier. 

Value for your business:

  • Improve the economic value of your in-force portfolio.
  • Additional premium payments provide additional margins.
  • Better customer service to policyholders and advisors – proactively addresses potential future regulatory problems.

5. Post-level term management

We take the power of data coupled with customer behaviour knowledge to help you keep them covered and capture hidden value in your in-force. We’ve already helped clients achieve an estimated improvement in cash flows of over 1 billion USD. 

Value for your business:

  • Lapse propensity insights leading to improved modelling of projected cash flows.
  • Management of premiums leading to improved persistency, mortality and profitability.
  • Provide better and more affordable products to your policyholders.

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Knowledge & research

Explore our latest Life & Health insights, giving you the clarity and forward-looking perspectives to manage risk and create opportunities.

Customer Stories

United Kingdom Retaining free trial customers

Retaining customers following a free trial has many challenges. After devising a new customer engagement strategy, we were able to improve the save rate of the call centre from 0% to over 40% in just five months.

Spain Proactively addressing lapse

Using behavioural economics and machine learning, we created a solution to contact customers before they expressed the desire to lapse. It achieved up to 50% improvement in lapses by phone call with an average of 20% improvement across all channels.

Facts & figures

  • Call centre retention improvement
    50%
  • Sales increases
    25%
  • Reduction in lapse rates
    15%

Contact Speak to the team

Contact: Get in touch with our experts