Patrick Fagan Consumer Psychologist; former Lead Psychologist Cambridge Analytica

Patrick Fagan is a behavioural scientist with over a decade's experience applying psychology to influencing behaviour in the real world. He is a part-time and guest lecturer at three London universities, and has published peer-reviewed papers on topics ranging from Facebook psychology to facial expressions. His book on the psychology of effective marketing comms, Hooked, is published with Pearson.

Patrick contributes to mainstream media publications such as the BBC, The Evening Standard, and The Spectator - both for commentary and full articles - and is a frequent public speaker at events such as Talks at Google and Nudgestock.

Patrick has consulted and run research and experiments for brands, blue chip and otherwise, across the gamut of industries for over ten years; his work has featured in the global press. He has also worked as a behavioural scientist on political campaigns, from local to presidential, in Europe, Africa and North America.

His previous roles have included Lead Psychologist at Cambridge Analytica, and he is now Chief Scientific Officer at behavioural science consultancy Capuchin.