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Mark Greeven Professor of Innovation and Strategy IMD Business School

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Mark J. Greeven is a Chinese speaking Dutch professor of innovation and strategy at IMD Business School in Switzerland and former faculty at Zhejiang University, China’s top academic institution. He is the author of Pioneers, Hidden Champions, Changemakers, and Underdogs (MIT Press, 2019) and Business Ecosystems in China (Routledge, 2017). Mark is on the “2017 Thinkers50 Radar list of 30 next generation business thinkers”, an annual ranking that the Financial Times deemed the “Oscars of Management Thinking”.

Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organize innovation in dynamic business environments. He has been collaborating with innovative Chinese companies and entrepreneurial multinationals to discover novel ways of organizing, accelerating corporate innovation, designing business ecosystems to thrive on uncertainty.