Avi Goldfarb Rotman Chair in Artificial Intelligence and Healthcare Rotman School of Management, University of Toronto

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Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare, and Professor of Marketing, at the Rotman School of Management, University of Toronto. Avi is also Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, and a Research Associate at the National Bureau of Economic Research. Avi’s research focuses on the opportunities and challenges of the digital economy. He has published academic articles in marketing, statistics, law, management, medicine, computing, and economics. His work on online advertising won the INFORMS Society of Marketing Science Long Term Impact Award. He testified before the U.S. Senate Judiciary Committee on competition and privacy in digital advertising. His work has been referenced in White House reports, European Commission documents, the New York Times, the Economist, and elsewhere. Avi is a co-author of the bestselling book Prediction Machines: The Simple Economics of Artificial Intelligence. Avi received his Ph.D. in economics from Northwestern University.