Ageing in Asia – A Strategic Reckoning for Insurers
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Asia is undergoing a rapid demographic transition — and insurers must catch up
In 2000, just 6% of the region's population was aged 65 and above. This share is estimated to reach around 10% in 2025 and is projected to further climb to nearly 20% by 2050. This ageing shift is reshaping insurance needs across health, long-term care, retirement, and legacy planning. Our article begins here — with a panoramic view of demographic transformation — and then dives deep into what it means for insurance.
When need isn’t enough: why elderly insurance products miss the mark
Despite evident demand, insurance products targeting older adults often underperform. Drawing on Swiss Re’s Protection Gap data, we explore how protection priorities shift with age, offering a more nuanced understanding of older consumers. We then unpack the key barriers that hinder insurance uptake among seniors — including product-customer mismatch, consumer mistrust and inertia, and persistent distribution challenges.
Bridging the gap: emerging practices in serving older adults
Our article goes further by distilling success factors and sharing two concrete market examples — Korea and France — where insurers have made meaningful progress. These cases are practical and actionable, helping move the conversation from insight to experimentation. This section aims to spark ideas, encouraging insurers to explore new approaches in the silver economy.
To learn more about this topic and gain deeper insurance insights, we invite you to download full article here.
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Ping Ji
Matt Singleton
