Colleen McBride Rollins Professor and Chair Department of Behavioral Sciences & Health Education, Emory University

Colleen McBride is the Grace Crum Rollins Chair in Behavioral Sciences and Health Education. She came to Emory from the National Human Genome Research Institute of the National Institutes of Health, where she served as founding chief and senior investigator of the Social and Behavioral Research Branch.

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Dr. McBride's research focuses on innovative public health interventions to promote risk-reducing behaviors, specifically using genetic information to motivate healthy behaviors. Genetic information, scientists believe, eventually will allow lifestyle interventions to be personalised to make compliance with healthy behaviors easier.

Dr. McBride held academic positions at the University of Washington as well as Duke University Medical Center, where she served as chief of the Division of Prevention Research in the Department of Community and Family Medicine. At Duke, she was director of the Cancer Prevention and Control Research Program. She has held adjunct faculty appointments in the Gillings School of Global Public Health at the University of North Carolina and the Johns Hopkins Bloomberg School of Public Health.