Anne Scherer Assistant Professor of Quantitative Marketing University of Zurich

Anne Scherer's primary research interests are the psychological, behavioural and societal consequences of an increasing digitisation, automation and dehumanisation of consumer-company interactions. To address her research questions, she mainly relies on online experiments as well as secondary consumer data. Her research has been published in the MIS Quarterly, the Journal of the Academy of Marketing Science, Computers in Human Behavior and the Journal of Business Research.

Prior to joining the University of Zurich, she worked as a post-doctoral researcher at the Chair of Technology Marketing at ETH Zurich and as a doctoral researcher at the Technische Universität München, where she received her PhD with distinction.