The Silver Economy: Designing Solutions for Longer Lives
Let's unlock scalable growth together
The fastest-growing customer segment in the insurance industry is no longer the traditional core market - it’s the "Silver Economy". Customers aged 65+ are becoming the largest and wealthiest segment across many European markets. The growing silver economy is reshaping the future of insurance and retirement. The opportunity is significant — but capturing it requires new thinking across products, distribution, risk and capital. Swiss Re partners with insurers and pension funds to design scalable propositions that create long-term value for customers and sustainable growth.
Comprehensive later-life capabilities
We co-create propositions that are scalable, locally relevant and commercially sustainable. Our later-life solutions span protection, savings, retirement and capital – tailored to our client objectives and local market needs.
Protection Solutions
Critical illness, long-term care, senior health and mortality protection.
Savings & Accumulation
Flexible savings and hybrid propositions combining protection and wealth preservation.
Retirement & Pension Solutions
Retirement planning structures supporting long-term savings and income security.
Annuity & Income Solutions
Lifetime income and decumulation solutions designed for financial certainty in retirement.
Equity Release & Alternative Funding
Solutions enabling access to housing wealth and alternative retirement financing.
Risk Transfer & Capital Solutions
Longevity risk transfer, capital relief and financing solutions that support sustainable growth.
Contact us Ready to unlock growth in the Silver Economy?
Klemens Binswanger
