Distracted driving – one call can wreck it all

How smartphone use changed our driving behaviour

Distracted driving replaced alcohol as the number one cause for road deaths worldwide. There are three main types of distraction:

Visual – taking your eyes off the road,

Manual – taking your hands off the wheel

Cognitive – taking your mind off driving.

Talking on the phone, writing text messages and inner distractions are the main drivers for distracted driving.

The general causes for using your cell phone while driving are constant availability with vanishing boundaries between office, car and home as well as overestimating skills like routine and multi-tasking.

A driver´s response time deteriorates dramatically through distraction. If the driver is driving at a speed of 50km/h, 1 second spent looking at a mobile phone, will mean the person has driven for 14 metres. In effect, writing a WhatsApp message has the same effect on reaction capability as driving with an alcohol level of 0,9 ‰.

Distracted driving - one call can wreck it all

Learn more about the national trends and the challenges for the insurance industry