World-best insurance products will mean nothing without dedicated customer service agents

Customer service is the key to building trust. A new insurance programme will often meet with scepticism. Is it real? What am I paying for?  The power of insurance comes when our customer service teams believe in their products and go the extra mile to deliver for those people who need insurance. That builds trust and builds relationships. The Hemayet Lead project, supported by Women's World Banking with insurance and reinsurance support from AXA Egypt and Swiss Re, is a real example of how we can bring insurance to emerging consumers. It just one way, we're making microfinance more resilient.

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