The power of insurance comes when your products meet real-life needs

Maternity costs shouldn't sabotage business growth. We often think of insurance as covering the big events in life. And what bigger time in a woman's life then when she needs financial support for the health costs of bringing her children into the world. When you're starting a family and still need your business to run, the insurance money for your medical needs can relieve a massive burden on the new family. The Hemayet Lead project, supported by Women's World Banking with insurance and reinsurance support from AXA Egypt and Swiss Re, is a real example of how we can bring insurance to emerging consumers. It's just one way we're making families more resilient.

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