The power of insurance is when product, price and process are all working for the client
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There are so many factors hindering the smooth sale and use of insurance. People may feel it's expensive, the processes are difficult, and they may never benefit. But it doesn't have to be like that. Insurance can be valuable and simple. Transparent processes are extremely important when dealing with customers who are balancing the demands of recovering from illness, running a family, and providing for their families. The Hemayet Lead project, supported by Women's World Banking with insurance and reinsurance support from AXA Egypt and Swiss Re, is a real example of how we are making small business women in Egypt more resilient.
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