Elizabeth Immer Behavioral Customer Experience Lead The Ergonomen Usability

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Elizabeth Immer is passionate about bringing behavioral science into product management and business strategy. As Behavioral Customer Experience Lead at The Ergonomen Usability, she supports organizations in the private- and public-sectors in tackling some of their most stymieing people-related challenges. Why do customers, employees and other users behave the way they do at work? When using an app? When paying their bills (or not paying, as it may be)? (Why) does this behavior deviate from standard economic assumptions? Elizabeth utilizes methods and insights from behavioral economics to answer these questions, and guides her clients to develop policies, processes and products that support people to behave better. Elizabeth’s background includes academic and private-sector work, in the US, Australia, Gulf Region and Switzerland.