Alex Dogariu Manager Customer Management Strategy & A.I. Lead Mercedes-Benz Consulting

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Alex Dogariu has over 10 years of experience in customer management, corporate strategy and disruptive technologies (e.g. artificial intelligence, RPA, blockchain) in e-commerce, banking services and automotive OEMs. He began his career at Accenture, driving CRM and sales strategy innovations. He then moved on to be managing director at logicsale AG, revolutionizing e-commerce through dynamic repricing. In 2015, Alex Dogariu joined Mercedes-Benz Consulting, leading the customer management strategy and innovation department. He was recently awarded twice the 1st place in the Best of Consulting competition hosted by “WirtschaftsWoche” in the categories Digitization as well as Sales and Marketing.