How can we offer more peace of mind?

The other day, I came across a tragic story about the famous French author and philosopher Anne Dufourmantelle, who drowned while trying to save a child in the Mediterranean.

It was ironic because she often wrote about the importance of taking risks.

"The idea of absolute security — like 'zero risk' — is a fantasy. Being alive is a risk," Dufourmantelle told the French newspaper La Liberation in a 2015 interview.

This time, taking a risk cost her dearly.

But it doesn't matter whether you are putting your life on the line to rescue someone, or you're sitting at home on the couch. We are all born with risk. Whether we choose to recognise it or not, it is with us all the time. Within hours, a perfectly healthy individual can – due to illness or accident – find himself fighting for his life. I know this because I was in this alarming position myself.

During a routine diving expedition with my son, I suddenly couldn't breathe, and knew immediately that something was very wrong. Long story short, I suffered from a rare condition called Immersion Pulmonary Edema (IPE). Unlike drowning, IPE is where you leak fluid from your blood stream into the lungs without aspirating any seawater. You drown from within.

Thankfully, I survived. But during that critical moment, I knew in the back of my mind that my family would be okay. I knew this because I had adequate life insurance.

A windfall of cash couldn't possibly make up for the loss of someone that they loved and relied on. But there was still a mortgage to pay and kids to educate. There were promises made – both publicly and privately – that still needed to be kept.

This is where life insurance comes in. It helps close the gap between the risks inherent in life and the risks we are able to bear.

At iptiQ, we want to make it easier for people to gain peace of mind because – as Dufourmantelle pointed out – just being alive is a risk.

Ultimately, accepting risk is part of accepting life, but there are ways for people to manage that risk and acquire more security and peace of mind. We help our partners deliver insurance products in new and innovative ways. We provide more channels, a simplified underwriting process and a great user experience.

To find out about how you can provide more peace of mind, please visit our website at:


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