Swiss Re’s iptiQ and IKEA partner to launch affordable and easily accessible home insurance

• iptiQ and IKEA created and launched HEMSÄKER, an affordable and easily accessible home insurance
• iptiQ provides the global insurance proposition, which is available as part of IKEA’s customer offering and tailored to individual markets
• HEMSÄKER’s fully digital journey enables customers to purchase insurance from any digital device in a matter of minutes

Swiss Re’s iptiQ and IKEA today announced the launch of HEMSÄKER, a home insurance offering which provides easily accessible protection at an affordable price. HEMSÄKER, which can be purchased online via the IKEA website in a matter of minutes, was created to extend home insurance to more people and in turn increase their financial resilience. Created by iptiQ and IKEA, HEMSÄKER is initially introduced in Switzerland and Singapore.

Swiss Re’s digital platform iptiQ is a white-label provider of Property and Casualty as well as Life and Health insurance solutions. The unique B2B2C business model enables brands such as IKEA to provide innovative new services for their customers by rolling out bespoke insurance offerings using the iptiQ platform.

Andreas Schertzinger, CEO iptiQ EMEA P&C, said: “We are thrilled to be partnering with IKEA to offer HEMSÄKER to consumers – a tailored home insurance that can be purchased with a few clicks using any digital device. By combining our state-of-the-art digital platform iptiQ with IKEA’s customer access, we provide peace of mind to more people – and help them get back on their feet quickly after an incident.”

Jessica Anderen, CEO IKEA Switzerland: “Our vision is to help people create a better everyday life. Every year, we visit many people at home to better understand what is important to them and two topics keep coming up: security and privacy. Both are essential for people to feel comfortable in their homes. With HEMSÄKER, we are proud to offer home insurance for the first time, thanks to our insurance partner iptiQ. HEMSÄKER uses easy-to-understand everyday language and can be purchased in a matter of minutes.”

iptiQ’s digital insurance, underwriting and claims expertise enables a fresh take on home insurance. Together, iptiQ and IKEA conducted extensive testing to develop a digital customer journey which is easy to navigate and uses simple, everyday terms to ensure customers know exactly what they are covered for.

HEMSÄKER, which combines the Swedish words for "home" and "secure", is embedded in IKEA’s offering, while iptiQ provides the insurance proposition and is responsible for managing all related customer touchpoints.

The offering is tailored to the specific markets – in Switzerland customers can choose to modify their level of coverage so that they only pay for what they need. HEMSÄKER can be purchased online via the IKEA website and can be cancelled at any time with next day effect.

For iptiQ, whose business model is based on strong partnerships to provide digital insurance solutions via trusted brands and distribution partners, the launch of HEMSÄKER in collaboration with IKEA and Ikano Group is part of a journey to make insurance products simpler and accessible to more people globally.

HEMSÄKER can be purchased online by Swiss residents via insurance.ikea.ch

iptiQ is a digital platform and white-label insurance provider owned by Swiss Re aiming to make insurance more accessible and affordable. iptiQ offers digital, end-to-end, bespoke life, health, property and casualty insurance solutions for its partners, enabling them to sell insurance via their trusted brands.

The Swiss Re Group is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. It anticipates and manages risk – from natural catastrophes to climate change, from ageing populations to cybercrime. The aim of the Swiss Re Group is to enable society to thrive and progress, creating new opportunities and solutions for its clients. Headquartered in Zurich, Switzerland, where it was founded in 1863, the Swiss Re Group operates through a network of around 80 offices globally. It is organised into three Business Units, each with a distinct strategy and set of objectives contributing to the Group’s overall mission.

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