The health insurance frontier in India
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Chronic diseases such as cardiovascular diseases, cancer, and diabetes are on the rise in India. The major drivers behind rising incidence rates are primarily demographic and lifestyle changes. These critical illnesses (CI) are a burden for the Indian population. Being diagnosed with a severe illness puts heavy financial strains on individuals and their families, especially those who are uninsured. Insurers play an important role in raising awareness of existing protection gaps and in helping society to close them. This study demonstrates an approach for deeper insights into the drivers behind consumers' preferences and product choices for CI insurance in India. It focuses on what creates value for consumers and how much they are willing to pay to close their CI protection gap.