Figure 5

Impact on industry sectors of consumption changes from COVID-19

Rollover/touch circles for details
Growth
Explosion
Active users increase
Slowdown
Emergence
Active users decrease
Downloads decrease
Downloads increase

Digital adoption

Mobility

Personal finance

Health

Interpersonal

NA North America

IN India

EU Europe

ME Middle East

SEA South East Asia

MEA Middle East Asia

Source: Swiss Re Institute, Moengage & Apptopia (2020) Coronavirus business impact – Data-driven insights for brands during COVID-19.