sigma 06/2013 Life insurance: focusing on the consumer
Article information and share options
Swiss Re’s latest sigma study "Life insurance: focusing on the consumer" assesses the dynamics in the selling and buying of life insurance. A key finding is that consumers do not want to be 'sold to'. Instead, they want to be empowered in making informed decisions in their purchasing of life insurance.
Facts and figures
News Release
Tags
Contact
sigma research
Our data driven research publications, including the industry leading sigma, enable risk focussed decision making and identify strategic opportunities in the re/insurance industry.