sigma 06/2013 Life insurance: focusing on the consumer

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Swiss Re’s latest sigma study "Life insurance: focusing on the consumer" assesses the dynamics in the selling and buying of life insurance. A key finding is that consumers do not want to be 'sold to'. Instead, they want to be empowered in making informed decisions in their purchasing of life insurance.

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4 Dec 2013: Life insurers can be more consumer-centric to help people make better decisions when buying life insurance, says Swiss Re's latest sigma study

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sigma Life insurance: focusing on the consumer

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