sigma 06/2013 Life insurance: focusing on the consumer

Swiss Re’s latest sigma study "Life insurance: focusing on the consumer" assesses the dynamics in the selling and buying of life insurance. A key finding is that consumers do not want to be 'sold to'. Instead, they want to be empowered in making informed decisions in their purchasing of life insurance.

Facts and figures

4 Dec 2013: Life insurers can be more consumer-centric to help people make better decisions when buying life insurance, says Swiss Re's latest sigma study