COVID-19: accelerating digital health insurance take-up in China

China's consumers are increasingly going online to purchase insurances, particularly health protection. COVID-19 is accelerating this trend, creating a growing opportunity for insurers.

Key takeaways

  •  We forecast 43% annual growth in online health insurance premiums in China to 2025.
  • COVID-19 will encourage consumers to seek contactless routes to insurance products and prioritise health coverage.
  • More than 60% of consumers prefer to buy simple and cheap insurance online, with health products among the top three. 
  • 'Gen Y' consumers, aged under 40 and affluent, are most likely to trust insurance distributed online.
  • Within the health segment, medical and short-term CI covers are the products consumers most prefer to buy online.

Economic Insights, direct to your inbox

Our Economic Insights series looks at current economic topics and their implications for the re/insurance industry.

Subscribe to receive each edition of Economic Insights.


Economic Insights COVID-19: accelerating digital health insurance take-up in China

See also former Economic Insights