COVID-19: accelerating digital health insurance take-up in China

China's consumers are increasingly going online to purchase insurances, particularly health protection. COVID-19 is accelerating this trend, creating a growing opportunity for insurers.

Key takeaways

  •  We forecast 43% annual growth in online health insurance premiums in China to 2025.
  • COVID-19 will encourage consumers to seek contactless routes to insurance products and prioritise health coverage.
  • More than 60% of consumers prefer to buy simple and cheap insurance online, with health products among the top three. 
  • 'Gen Y' consumers, aged under 40 and affluent, are most likely to trust insurance distributed online.
  • Within the health segment, medical and short-term CI covers are the products consumers most prefer to buy online.

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Economic Insights COVID-19: accelerating digital health insurance take-up in China

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