6/2015 El seguro de vida en la era digital: se avecina una transformación fundamental
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The life insurance industry is at a crossroads: new technologies pave the way for a revolution in the way insurers write business, handle data and engage consumers. Swiss Re's latest sigma study "Life insurance in the digital age: fundamental transformation ahead" looks at how life insurers have adopted some of the capabilities now available and how the future may take shape. It explores issues such as the use of Big Data, cognitive computing and how digital data can help insurers broaden their reach.