06/2015 2015年第6 期 数字时代的寿险业： 根本性变革近在咫尺
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The life insurance industry is at a crossroads: new technologies pave the way for a revolution in the way insurers write business, handle data and engage consumers. Swiss Re's latest sigma study "Life insurance in the digital age: fundamental transformation ahead" looks at how life insurers have adopted some of the capabilities now available and how the future may take shape. It explores issues such as the use of Big Data, cognitive computing and how digital data can help insurers broaden their reach.