6/2013 2013 年第6 期 寿险:关注消费者

Swiss Re’s latest sigma study "Life insurance: focusing on the consumer" assesses the dynamics in the selling and buying of life insurance. A key finding is that consumers do not want to be 'sold to'. Instead, they want to be empowered in making informed decisions in their purchasing of life insurance.

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sigma 年第6 期 寿险:关注消费者