2011年第4号 : 損害保険市場におけるプロダクト・イノベーション - 小文字「i」のイノベーションと大文字「Ⅰ」のイノベーションの出会い
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There is much more to innovation in non-life insurance than people think. Although a changing environment continuously forces the industry to rethink its covers, insurers are often perceived as slow to embrace product innovation. This is because the nature of innovation in insurance is usually incremental and transaction-led. Insurers are constantly trying to discover new classes of risk protection, but they always need to be cautious not to overstep the boundaries of insurability.