Succeeding in today's China: What companies need to know to enter the world's fastest expanding economy
About the event
In a time of slow growth and saturated markets, China is the motor of the world's economy. No one with global ambitions can afford to overlook China. Yet equally, China is not business as usual as Western firms would traditionally understand it. There are risks which Europeans may be unfamiliar with, as currently demonstrated by the fast-evolving business impact resulting from the novel coronavirus. But there are also extraordinary opportunities. From supply chains to intellectual property, from maintaining a local work force to understanding marketing and distribution channels, China does it differently.
Don't miss this opportunity to meet an exclusive group of experts on 21 April 2020 at the Swiss Re Centre for Global Dialogue in Rüschlikon to explore what it takes to master the Chinese market and which pitfalls to avoid.