Digital distribution in insurance: a quiet revolution
Technology is changing the way insurers and consumers interact, says Swiss Re's latest sigma study, "Digital distribution in insurance: a quiet revolution". Based on extensive analysis of research material for different countries, the study shows that the internet and mobile devices are empowering consumers. Today, people can search, review and purchase insurance policies without relying solely on the services of intermediaries. At the same time, developments in Big Data are facilitating access to a rich source of data about customers, which insurers can use to enhance sales and marketing strategies. Digital transformation overall can help insurers become more consumer-centric.