Meeting the complex needs of a growing ageing population

We are living longer. We are having fewer children. And our society is growing older. By 2050, it's expected that almost a quarter of the world's population will be over 65.

As the numbers of seniors increase, so does the challenge of making sure they are financially protected. It's clearly a market that's ripe with opportunity for insurers.

However, just as older age is becoming the new norm, there is no norm for older age. We all take different paths to retirement, have different needs along the way. Developing financial solutions that stick means they need to be much more than one-size-fits-all. Successful solutions must begin with the hopes, fears and needs of each consumer.

We are looking to partner with insurers willing to explore new ways to create affordable, accessible solutions and help ensure that a longer life can also be a secure life.

We've produced two reports to jump start the discussion. Download them using the boxes on the right.

  1. "Who pays for ageing?" is a great starting point to identify where the opportunities are and how insurers can help fill the gap by declining state support and provide a better financial safety net for seniors.
  2. "Who are the ageing?" offer insights from an immersive and novel research approach with 9,000 seniors and their families. It provides a fresh perspective on the best ways to approach customer segmentation when developing propositions for today's ageing consumers.

Let's work together to discover solutions that are more relevant for today's consumers, more likely to be purchased and more equipped to provide protection that makes society more resilient.

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