Swiss Re agrees option to sell the new business operations of the former GE Life in the UK to LV

30 May 2007, Zurich

Swiss Re has entered into an agreement that gives it the right to sell the new business operations of Tomorrow, the recently re-branded GE Life to LV= (formerly known as Liverpool Victoria). Subject to the exercise of the appropriate option, and satisfaction of various regulatory and other conditions, the sale is expected to be completed in December 2007.

Upon sale, LV= would take on the new business operations of Tomorrow, which Swiss Re acquired in December 2006. LV= is committed to further developing this business. Around 220 employees would transfer to LV= as part of the transaction.
Weldon Wilson, Global Head of Admin Re® and Chairman of Tomorrow, comments: "LV= will invest in the people and products required to grow these lines of business. This agreement honours the commitment we made to the market, employees and customers to maintain this business as a going concern."

Notes to editors

Swiss Re

Swiss Re is the world's leading and most diversified global reinsurer. The company operates through offices in more than 25 countries. Founded in Zurich, Switzerland, in 1863, Swiss Re offers financial services products that enable risk-taking essential to enterprise and progress. The company's traditional reinsurance products and related services for property and casualty, as well as the life and health business are complemented by insurance-based corporate finance solutions and supplementary services for comprehensive risk management. Swiss Re is rated "AA-" by Standard & Poor's, "Aa2" by Moody's and "A+" by A.M. Best.

Admin Re®

Admin Re® is a core line of business for Swiss Re. This risk and capital management solution involves the acquisition of life insurance companies or the reinsurance of books of life and health policies. In addition to assuming the insurance risk, Swiss Re typically assumes responsibility for policy administration.

Through the purchase of GE Life in 2006, Swiss Re's acquired around 400 000 in-force policies with total assets of approximately GBP 8 billion. Under Swiss Re's ownership, a range of product lines has remained open to new business, aimed at people at or near retirement age. Sold via independent financial advisers under the Tomorrow brand, these products include specialist pensions, enhanced annuities and equity release lifetime mortgage products.


LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007. LV= employs over 2,000 people, serves more than 2.5 million customers and members, and manages more than £8 billion on their behalf. We are also the UK's largest friendly society and a leading mutual financial services provider. LVFS is authorised and regulated by the Financial Services Authority and entered on the Financial Services Authority Register No. 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.


Tomorrow is the new trading name of the business operations of the former GE Life Group Limited together with its subsidiaries which formed the "GE Life" business of General Electric Company ("GE") in the UK. Tomorrow provides a complementary range of specialist retirement products in the UK market, distributed entirely through the independent financial adviser sector.

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