review loc Switching off the globe

How can one person help stop climate change? It's as simple as the flick of a switch - Earth Hour 2009.

March 2009

On 28 March 2009 at precisely 8:30pm, hundreds of millions of people in over 4,000 cities and towns in 88 countries, across 25 time zones powered down for one hour - Earth Hour []. 

What began in 2007 as a campaign to get Sydney-siders to turn their lights off, has grown to become one of the world's biggest climate change initiatives.  Run by global conservation organisation WWF, Earth Hour 2009 was a global call to action to every individual, every business and every community - a call to stand up, take responsibility and get involved in working towards a sustainable future. 

Major cities across Asia Pacific such as Bangkok, Beijing, Shanghai, Hong Kong, Taipei, Jakarta, Kuala Lumpur, Manila, Delhi, Mumbai, Seoul, Singapore, and Sydney dimmed their lights as millions flicked the switch to express their concern for our planet Earth. 

And so did we at Swiss Re!  As climate change has been a major topic for us for nearly 20 years, there was no question about joining the global effort.  Showing that it is possible to take action on global warming, Swiss Re billboards and office lights across the world were switched off for an hour, and colleagues, families and friends were encouraged to take actions as well.  As we stood in darkness for a cause that grows more urgent by the hour, some of our staff captured the moment and took photos of “their” Earth Hour, which they then shared internally.

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