Expertise Publication

Too big to ignore: the impact of obesity on mortality trends

Like the health effects of smoking, obesity usually stems from a choice about lifestyle. The fact that so many public spaces are now ‘tobacco-free’ zones is the result of education, persuasion and – in many cases – tough action. Tackling obesity likewise calls for a combined and determined effort from all parties: governments, the medical profession, food manufacturers and consumers need to be alert to this emerging risk and to play a role in confronting it. For life insurers –who are not immune to the effects of obesity – addressing the problem means keeping ratings and pricing up to date and in line with emerging experience.