Zurich University of the Arts (ZHdK)
Zurich University of the Arts (ZHdK) is one of Europe’s largest arts universities comprising 2’500 students. The university offers degree and research programmes in Design, Film, Fine Arts, Music, Dance, Theatre and Arts Education.
ZHdK’s mission is to be at the forefront of learning, research and practice. While anchored in Greater Zurich, the university’s influence extends well beyond Switzerland to the international stage. In 2014 ZHdK will relocate to new premises in Zurich-West thereby combining all faculties on one campus.
Swiss Re has been a long-term partner already of the ZHdK and currently supports the ZHdK-Tram. It showcases the wealth of perspectives and disciplines at Zurich University of the Arts, spotlights Zurich’s creative scene and conveys new ways of seeing the arts and life. The concept and design for the tram have been developed by five students as part of a competition held among ZHdK’s BA Design students. The tram operates on various tram-lanes in Zurich between November 2013 and December 2014.
Photo credit: © Zurich University of the Arts
The Museum für Gestaltung Zürich
The Museum für Gestaltung, Switzerland's leading design and visual communication museum, is part of the Zurich University of the Arts and co-operates with all its divisions.
Swiss Re has been the Museum für Gestaltung’s partner for several years, offering financial support to the collections.
The exhibitions, collections and publications make it a forum, an archive and a laboratory in one, creating a lively mix of research, collection and communication. Founded in 1875, the Museum für Gestaltung mounts temporary exhibitions, which includes whatever is effective as "design". The main thematic areas are design, visual communication and architecture. The exhibitions aim to be emotionally appealing, entertaining and at the same time academically sound. Furthermore it preserves objects of international importance in its visual archives: the Design Collection, the Graphics Collection, the Applied Art Collection and the Poster Collection are rich in milestones of technical and aesthetic development since the start of industrialization.
Design Collection: Eternit, 2013
Through a donation of the company Eternit AG Switzerland, the Museum für Gestaltung received a comprehensive inventory (photos, documents as well as many drawings of important Swiss designers) about the design history of Eternit for its Design Collection.
Funded by Swiss Re, the inventory was researched, recorded, and made visible and accessible to a wider audience on the digital archive www.eMuseum.ch.
Poster Collection: German and American Artist Posters, 2013
The stock of the Poster Collection includes major artist posters that illustrate the heyday between 1960 and 1990. Their stylistic diversity corresponds with the variety of art movements of the time.
Funded by the Swiss Reinsurance Company Ltd., 200 selected posters from American and German artists - including works by Carl Andre, Georg Baselitz, Hanna Darboven, Max Ernst, Marin Klingenberg, Sol Lewitt and Robert Rauschenberg - have been chosen from the extensive inventory of the Poster Collection. The posters were researched, documented, recorded and made visible and accessible to a wide audience on the platform www.eMuseum.ch
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