Sponsoring of arts & culture

For Swiss Re, meaningful corporate citizenship has deep and expansive roots. One area these spread into is cultural sponsorship. Actively supporting renowned cultural institutions and events in the places where we conduct business gives us access to a dynamic relationship-building platform. There we can interact with key stakeholders, from existing and potential business partners, to current and future employees. According to Shakespeare, “All the world is a stage” – the strong partnerships and reputation that have grown out of our many years of cultural sponsoring around our locations, confirm he had a point.

Our image in the spotlight

All of the art, music and theatre activities we get involved in reflect our relentless pursuit of excellence, our partnership philosophy and our continual efforts to add positive impulses to our employees’ quality of life. In addition to financial support, we look for opportunities for a mutually beneficial knowledge transfer. In short, the institutions and the productions we support boost our performance in terms of credibility and relationship building in the communities we belong to.

At home in Zurich

Ever since our foundation in Zurich in 1863, being part of the local community where our global headquarters are based has been important to us. Today, this sense of belonging and wanting to give something back is mirrored by our involvement in the region’s cultural life. Supporting a range of top-class arts institutions and respected events is visible proof that our commitment to good corporate citizenship is measured in acts and not words. We are keen to contribute to growing the attractiveness of the Zurich area. This both enriches the place itself, and the people who live there, including our employees. Our Zurich-based staff gain benefits such as discounted tickets and guided backstage tours, continually broadening their horizons while strengthening their local roots.